SUCCESS STORY

Case Study - 10 Tax specialists in 1 year for Tax Agency from Berlin

Guhr Steuerberatung is a tax consultant agency based in Germany, specialising in providing comprehensive tax advisory services to clients across various industries. With a small team of two employees and facing a significant shortage of skilled tax experts in the country, Guhr Steuerberatung recognized the need to develop a strategic recruitment approach to attract top talent and achieve their hiring goals and reached out to us to assist them with their hiring needs.

Written by: Jonas Strambach
Published: 17 March 2024

"I have collaborated with JN Recruitment across various sectors, predominantly in hiring tax experts and their service was exceptional. We successfully recruited more than 10 tax experts within a year, attributable to their truly unique recruitment process, which was a key factor in achieving such impressive results."

Karsten Guhr - Managing Director

Starting Situation

Prior to implementing the new recruitment strategy, Guhr Steuerberatung faced several challenges. They had no established employer branding, lacked a recruitment strategy, and had limited resources to dedicate to recruitment efforts. Despite the high demand for tax specialists, they struggled to find qualified candidates in a competitive market.

Goal

Guhr Steuerberatung aimed to hire 10 tax experts within one year to meet the growing demands of their clients and expand their business operations.

Strategy

To address their recruitment challenges and achieve their hiring goals, we developed a comprehensive strategy for Guhr Steuerberatung:

Dream Candidate Avatar – We created a detailed profile of their ideal tax expert candidate, identifying key skills, qualifications, and attributes.
Recruitment Website – Following our advice, Guhr Steuerberatung launched their own recruitment website, dedicated to showcasing job opportunities and providing information about their company culture and values.
Social Media Advertising – Our client started advertising job openings on platforms like Facebook and Instagram to reach a broader audience and attract passive candidates.
Job Ads on Major Platforms – We posted job ads on popular job search platforms such as Indeed, LinkedIn, and StepStone, as well as niche websites targeting tax professionals.
LinkedIn Outreach – We initiated targeted outreach campaigns on LinkedIn to engage with potential candidates and promote job opportunities at Guhr Steuerberatung.
Applicant Management System – We utilised recruitment, an applicant tracking system, streamlining our client’s recruitment process, allowing for efficient candidate management and communication.
Google Ads – We ran targeted Google ads to increase the visibility of their job openings and attract qualified candidates searching for tax-related positions.

Results

By implementing their strategic recruitment approach, we achieved impressive results:

We received an average of 30-50 applications per month, exceeding their initial expectations.

Within one year, they successfully hired 10 tax experts, fulfilling their hiring goal and strengthening their team.
Their recruitment efforts increased the company’s visibility among potential candidates, enhancing their employer brand and reputation in the industry.
They established a talent pool of potential candidates for future recruitment needs, ensuring a steady pipeline of qualified professionals.

Comparison to Classic Recruitment

Thanks to our Holistic Recruitment Approach, Guhr Steuerberatung Experiences Numerous Advantages Over Traditional Recruitment Methods:

They received a significantly higher number of potential candidates, providing them with a larger pool of candidates to choose from.
They had the opportunity to select top talent from a diverse range of sources, including social media, job platforms, and direct outreach.
Their employer visibility improved, allowing them to attract candidates who may not have been aware of job opportunities at the company through traditional channels.

Overall, Guhr Steuerberatung’s innovative recruitment strategy proved to be highly effective in overcoming recruitment challenges, attracting top talent, and achieving their hiring objectives in a competitive market.

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