Head of Marketing QSR

The role

• Lead the marketing strategy and execution for company’s launch and growth in Poland.
• Develop and implement integrated marketing plans in collaboration with franchisor teams and external agencies.
• Build brand awareness and position Wingstop effectively in a new market.
• Oversee all marketing channels, including digital, social media, PR, local restaurant marketing, event activations, and content creation.
• Manage agency relationships and coordinate campaign development and execution.
• Use data, insights, and competitor analysis to optimise marketing performance and brand positioning.
• Handle PR, events, and crisis communication where needed.
• Initially operate as a standalone marketing function, with support from the headquarters marketing team, reporting directly to the CEO, and with plans to build and grow a local team over time.

About You

We are looking for a commercially minded, hands-on marketing professional who thrives in high-growth environments.

• Proven experience in marketing, ideally within hospitality, retail, QSR, or other consumer-focused industries
• Degree in Marketing, Business Administration, or a related field Bachelor’s or Master’s preferred
• Strong understanding of the full marketing mix, with hands-on experience across digital, social media, content, and campaigns
• Ability to think strategically while also executing and delivering results
• Excellent communication and stakeholder management skills
• Highly organised, with the ability to prioritise and manage multiple projects simultaneously
• Entrepreneurial mindset with a proactive, “roll-up-your-sleeves” attitude
• Strong understanding of Polish consumer culture, especially youth trends (music, sport, fashion, entertainment)
• Fluent in Polish and proficient in English
• Willingness to travel frequently, both within Poland and internationally, particularly during launch phases

What’s in it for you?

• A rare opportunity to lead the launch of an international restaurant brand in a new market
• High visibility and direct impact on business success from day one
• A strategic leadership role with full ownership of marketing in Poland
• The opportunity to build and scale your own team as the business grows
• Clear progression path toward a Marketing Director position
• A dynamic, fast-growing environment that values initiative, creativity, and innovation
• Competitive salary package with long-term incentives and equity participation
• International exposure and collaboration with global teams