Country Manager
Your first hire in a new European market: opens the country, owns the P&L, builds the customer base and later the local team. The placement most expansions start with.
Europe · 17+ markets · Country Managers · Heads of Sales
JN Recruitment is the boutique European recruitment agency trusted by machinery, industrial technology and recycling companies. One partner for every market on the continent: we find the Country Managers, Heads of Sales and Sales Managers who open Europe for you — searched in the local language, benchmarked against each market.
to your first shortlist — in any European market
with dedicated market expertise, from Germany to Greece
technical sales roles — no generalist recruiting
in Germany, Poland and Cyprus — searches run in the local language
Recruitment agency Europe
Europe is not one market — it is thirty. A machine that sells itself in Germany still needs a French negotiation in France, a 14-payment salary structure in Spain and a completely different notice-period calculation in Poland. Companies that treat Europe as a single territory hire the wrong people in the right places; companies that hire market by market win.
Most European recruitment agencies force a choice: global generalists who cover every country but know no industry, or single-country boutiques you have to re-brief for every border. We built JN Recruitment to be neither. As a boutique recruitment agency for Europe specialised exclusively in technical sales, we run every search with the same team, the same process and the same industry depth — in German for Germany, in Spanish for Spain, in Polish for Poland.
Whether you are entering Germany, building out France and Spain, or hiring across several markets at once as an international expansion: one briefing covers the whole continent — and if your plans reach beyond Europe, our global recruitment setup takes it from there.
Positions we fill
From the first commercial hire in a new market to a complete European sales organisation — these are the technical sales roles our European recruitment agency fills, each screened for genuine hunter mentality.
Your first hire in a new European market: opens the country, owns the P&L, builds the customer base and later the local team. The placement most expansions start with.
Leads a multi-country sales organisation — regional scope from DACH to the Nordics to all of Europe — and turns scattered country teams into one pipeline discipline.
Hunts new OEM and end-customer business in a defined market: trade fairs, distributor management and direct sales of machinery and industrial technology.
Field-based territory roles in any European region — Bavaria, Catalonia, Silesia or Scania — visiting plants and factories week in, week out.
Opens new segments and verticals across borders: recycling plants, automation lines, environmental technology — wherever your next European growth market is.
Consultative selling of capital equipment: specification work with local engineering teams, technical demos and long-cycle project sales in the customer’s language.
Market knowledge
Every European market has its own salary logic, notice periods and hiring culture. The essentials we brief every client on before a cross-border search starts:
Spain releases senior candidates in as little as 15 days; Germany routinely holds them for three to six months. Start-date planning across Europe is a sequencing exercise — we factor notice reality into every multi-market hiring plan.
English gets you a meeting; the local language gets you the order. Plant operators and technical buyers negotiate in German, French, Spanish, Italian or Polish — which is exactly why we search and interview in the language of each market.
A Country Manager costs €150,000–200,000 OTE in Germany and roughly half of that in Poland — for comparable calibre. We benchmark every role against its market, so you neither overpay in the east nor lose candidates in the west.
Briefing a separate agency per country multiplies fees, contacts and quality risk. One European recruitment partner runs all markets through a single process — with one contract, one contact person and comparable shortlists.
Salary benchmarks
What does sales leadership cost in Europe? Annual gross benchmarks for a Country Manager in machinery, industrial technology and recycling — full per-role tables on each country page:
| Market — Country Manager | Base salary | OTE (on-target earnings) |
|---|---|---|
| Germany | €120,000 – 150,000 | €150,000 – 200,000 |
| United Kingdom | £90,000 – 120,000 | £120,000 – 165,000 |
| France | €100,000 – 130,000 | €130,000 – 175,000 |
| Netherlands | €100,000 – 130,000 | €130,000 – 175,000 |
| Italy | €100,000 – 130,000 | €130,000 – 170,000 |
| Spain | €90,000 – 120,000 | €120,000 – 160,000 |
| Poland | PLN 360,000 – 480,000 | PLN 480,000 – 650,000 |
Source: JN Recruitment placement and interview data, industrial B2B sales. Capital regions typically price 10–15% above the national range — full benchmarks for every role on the individual country pages.
We are a boutique European recruitment agency specialised in technical sales: we find Country Managers, Heads of Sales, Sales Managers, Area and Regional Sales Managers and Sales Engineers for machinery, industrial technology and recycling companies across Europe. Every mandate is a full executive search — direct approach of proven candidates, structured interviews and reference checks in the local language, salary benchmarking per market, and support through offer and signing.
We run searches across the whole continent, with dedicated market expertise for Germany, Austria, Switzerland, the UK, Ireland, the Netherlands, Belgium, France, Spain, Portugal, Italy, Poland, Czechia, Denmark, Sweden, Norway, Finland, Greece and Cyprus. Each market has its own page with roles, hiring facts and salary benchmarks — and if your target market is not listed, we cover it through the same process.
Exclusively industrial B2B niches: machinery and plant engineering, packaging and processing technology, automation, industrial components, and recycling and environmental technology. This focus means we already know the candidates, salary levels and competitors in your niche — in every European market, not just one.
Global generalist agencies cover every function from finance to IT — technical sales talent in industrial niches rarely answers their adverts. A specialised European recruitment agency starts every search with an existing network of Country Managers, Heads of Sales and Sales Engineers in your industry, knows the realistic salary for each role in each market, and can judge a capital-equipment track record instead of matching CV keywords.
For a defined niche, yes — that is the whole point of our model. We do not claim every function in every country; we claim technical sales in industrial B2B, everywhere in Europe. Searches are run from our offices in Germany, Poland and Cyprus by consultants working in the language of the target market, with the same process and quality bar from Lisbon to Helsinki.
The core process is the same everywhere: briefing, market mapping, direct approach, structured interviews, shortlist, offer support. What changes per market is everything around it — notice periods from 15 days in Spain to six months in Germany, salary structures like Spain’s 14 payments, works-council cultures, company-car expectations. A European recruitment agency’s job is to keep the process consistent while adapting every detail to the local market.
You typically receive a first shortlist within 2–4 weeks regardless of market, and most positions are signed within 6–10 weeks. Time-to-start then depends on local notice periods — a Spanish hire can start within a month of signing, while a German hire may need a quarter or two. For multi-market plans we sequence searches so the whole team lands in the right order.
Yes — parallel multi-market searches are one of the main reasons clients choose a European recruitment agency over per-country boutiques. One briefing covers all target markets; you get comparable shortlists, one contact person and consolidated reporting. Typical setups: Country Managers for three markets at once, or a Head of Sales Europe plus the first two country hires beneath them.
No — most market entries start without one. Your first hire in a new European market can be employed through an Employer of Record or an existing EU entity while the local subsidiary is being set up. We advise on what top candidates in each market will accept and structure offers accordingly.
Reputable European recruitment agencies work success-based, with fees calculated as a percentage of the placed candidate’s annual salary — and never charge candidates. We discuss the exact model openly at the briefing, including what happens if a placement does not work out. What you avoid with a single European partner: paying five different agencies five different minimum fees for one expansion.
Across Europe
The same specialised technical sales search opens every market on the continent — pick the country you are expanding into.
Hiring in several markets at once?
Hiring at leadership level? Our executive search practice:
Candidate found — and now need a compliant way to employ them?
Talk to us — no strings attached. We get back to you within 24 hours.
Our mission is simple: placements that open new markets.
30-minute intro call
We come to the call prepared — with a clear view of your target markets and how we would approach your search.
Your contact person Jonas Strambach Director & Senior Recruiter, JN Recruitment +49 1525 2077583 [email protected] Thank you — we’ll get back to you within one business day to schedule your intro call.
An honest read on your vacancy & market — in your first call.
Free vacancy check · reply within 24 hours
Before you go
Every month a key sales seat stays empty pushes your expansion plans back — and leaves serious revenue on the table. We fill technical sales positions within weeks, so you hit your expansion targets on schedule.
Jonas Strambach Director & Senior Recruiter, JN Recruitment Free vacancy check · reply within 24 hours