Country Manager Spain
Your first hire in the market: opens Spain, owns the P&L, builds the customer base and later the local team. The placement most clients start with.
Jobs, salaries & recruitmentSpain · Country Managers · Heads of Sales · Sales Managers
JN Recruitment is the boutique sales recruitment agency for Spain trusted by machinery, industrial technology and recycling companies. We find the Country Managers, Heads of Sales and Sales Managers who open the Spanish market — searched in Spanish, closed on Spanish terms.
to your first shortlist of qualified Spanish candidates
from briefing to signed contract — typical for Spain
technical sales roles — no generalist recruiting
European markets covered, Spain among the most requested
Sales headhunter Spain
Spain is the fourth-largest economy in the European Union — and one of the most rewarding markets for industrial companies that get their first sales hire right. Machinery imports are growing, the recycling sector is scaling fast on EU circular-economy targets, and buyers from Barcelona to Bilbao still decide the traditional way: in Spanish, in person, on trust.
That is why generalist job boards rarely deliver in Spain. As a specialised sales headhunter for Spain, we approach proven technical sales professionals directly — people who carry a network of plant operators, OEMs and distributors, and who have sold capital equipment through Spanish decision cycles before. Every search is run in Spanish, every candidate is interviewed against your niche, and every shortlist comes with verifiable track records.
Whether you need a first Country Manager to enter the market or a Head of Sales to professionalise an existing Spanish team: our executive search for sales leadership in Spain is built for one outcome — revenue responsibility in the right hands.
Positions we fill
From the first commercial hire in the market to a full regional sales organisation — these are the technical sales roles our recruitment agency fills in Spain, each screened for genuine hunter mentality.
Your first hire in the market: opens Spain, owns the P&L, builds the customer base and later the local team. The placement most clients start with.
Jobs, salaries & recruitmentLeads and professionalises an existing Spanish sales organisation — often with Iberia scope including Portugal — from pipeline discipline to key accounts.
Hunts new OEM and end-customer business nationwide: trade fairs, distributor management and direct sales of machinery and industrial technology.
Field-based territory roles — Catalonia, the Basque Country, Andalusia or Levante — visiting plants and factories week in, week out.
Jobs, salaries & recruitmentOpens new segments and verticals: recycling plants, automation lines, environmental technology — wherever your next Spanish growth market is.
Jobs, salaries & recruitmentConsultative selling of capital equipment: specification work with Spanish engineering teams, technical demos and long-cycle project sales.
Jobs, salaries & recruitmentMarket knowledge
Recruiting in Spain follows its own rules — from salary structure to notice periods. The essentials we brief every client on before a Spanish search starts:
Spanish gross salaries are commonly paid in 14 instalments — twelve monthly payments plus two “pagas extraordinarias” in summer and at Christmas. We always quote annual gross so your Spanish offers stay comparable with the rest of Europe.
The statutory notice period is just 15 days, and even senior sales contracts rarely exceed one to three months. Compared to the German three-to-six-month standard, a Spanish hire can be on board remarkably fast.
Indefinite contracts (“contrato indefinido”) are the standard for professional roles, with up to six months’ probation for qualified specialists — enough time to see your new Sales Manager in front of real customers.
Spanish industrial sales packages usually run 70–80% fixed salary, with a company car effectively universal in field sales. Pure-commission models that work elsewhere will not attract serious technical sales talent in Spain.
Salary benchmarks
What does sales talent cost in Spain? Annual gross salaries in EUR for technical sales roles in machinery, industrial technology and recycling — 14 payments consolidated, company car not included:
| Position | Base salary | OTE (on-target earnings) |
|---|---|---|
| Country Manager Spain | €90,000 – 120,000 | €120,000 – 160,000 |
| Head of Sales Spain | €80,000 – 110,000 | €105,000 – 145,000 |
| Sales Manager Spain | €55,000 – 75,000 | €70,000 – 100,000 |
| Business Development Manager | €45,000 – 65,000 | €60,000 – 90,000 |
| Area / Regional Sales Manager | €45,000 – 60,000 | €60,000 – 80,000 |
| Technical Sales Engineer | €40,000 – 55,000 | €50,000 – 70,000 |
Source: JN Recruitment placement and interview data, industrial B2B sales, Spain. Madrid, Barcelona and the Basque Country price 10–15% above the national range.
As a boutique sales recruitment agency for Spain, we run the full executive search for technical sales roles: direct approach of proven candidates, structured interviews and reference checks in Spanish, salary benchmarking against the Spanish market, and support through offer negotiation and signing. Every mandate is handled end-to-end by the consultant who took your briefing — no CV databases, no job-board reposting.
We fill technical sales and sales leadership roles across Spain: Country Manager Spain, Head of Sales, Sales Manager, Area Sales Manager, Regional Sales Manager, Business Development Manager and Technical Sales Engineer. Typical mandates are the first or leading commercial hire of a machinery, industrial technology or recycling company entering the Spanish market.
Exclusively industrial B2B niches: machinery and plant engineering — including the Basque machine-tool cluster and ceramics machinery around Castellón — plus packaging and processing technology in Catalonia, automation, industrial components, and recycling and environmental technology. This focus means we already know the candidates, salaries and competitors in your Spanish niche.
Generalist agencies in Spain cover every function from finance to IT — and the technical sales talent you need rarely answers their adverts. A specialised sales recruitment agency for Spain starts every search with an existing network of Country Managers, Heads of Sales and Sales Engineers in your niche, knows the realistic salary for each role, and can judge a track record in capital-equipment sales rather than just matching keywords on a CV.
Our offices are in Germany, Poland and Cyprus — and that is deliberate. Searches for Spain are run by Spanish-speaking consultants who work the market daily: direct approach and interviews in Spanish, references checked with Spanish industry contacts, and candidate meetings by video or at the sector’s trade fairs. You get local-market depth without paying local-agency generalism.
You typically receive a first shortlist within 2–4 weeks, and most Spanish positions are signed within 6–10 weeks. Spain has a structural advantage here: notice periods are short — 15 days by statute, one to three months for senior contracts — so a Spanish hire often starts months earlier than an equivalent hire in Germany or Austria.
A Sales Manager in Spanish industrial B2B typically earns €55,000–75,000 base and €70,000–100,000 on-target, annual gross. A Country Manager Spain reaches €120,000–160,000 OTE, a Technical Sales Engineer €50,000–70,000. Spanish salaries are quoted in 14 payments and almost always include a company car in field roles — we benchmark every mandate before the search starts.
In export-driven industries, sales leaders usually speak good English — it is a standard requirement in our Spanish searches and we verify it in every interview. Day-to-day selling, however, happens in Spanish: plant operators and technical buyers expect negotiations in their own language, which is exactly why we search in Spanish rather than filtering for English CVs.
Yes — that is the typical starting point of a market entry. Your first Spanish hire can be employed through an Employer of Record, a local payroll setup or an existing EU entity while your Spanish subsidiary is being established. We advise on what top candidates in Spain will accept and structure the offer accordingly.
All of them. Most mandates centre on Madrid, Barcelona, Valencia, Bilbao and Zaragoza, but we regularly place field-based sales roles in Andalusia, Galicia, Navarre and along the Levante coast. Spanish technical sales is largely home-office and territory-based, so we recruit where your customers are — not just where the airports are.
Across Europe
The same specialised technical sales search opens every market on the continent — pick the country you are expanding into.
Hiring in several markets at once?
Hiring at leadership level? Our executive search practice:
Candidate found — and now need a compliant way to employ them?
Talk to us — no strings attached. We get back to you within 24 hours.
Our mission is simple: placements that open new markets.
30-minute intro call
We come to the call prepared — with a clear view of your target markets and how we would approach your search.
Your contact person Jonas Strambach Director & Senior Recruiter, JN Recruitment +49 1525 2077583 [email protected] Thank you — we’ll get back to you within one business day to schedule your intro call.
An honest read on your vacancy & market — in your first call.
Free vacancy check · reply within 24 hours
Before you go
Every month a key sales seat stays empty pushes your expansion plans back — and leaves serious revenue on the table. We fill technical sales positions within weeks, so you hit your expansion targets on schedule.
Jonas Strambach Director & Senior Recruiter, JN Recruitment Free vacancy check · reply within 24 hours